Pharmafocus has just published a feature I wrote on the changes currently taking place in prescribing in the UK. While they are certainly revolutionary, I found they were unlikely to make a huge difference to most pharma marketers for some time to come:

Reading some newspapers a few weeks ago, you might reasonably have imagined a war was going on. The GP newspaper Pulse revealed that nurse prescribing had nearly doubled during its first year, and the newspapers were full of doctors on the warpath. After reading the many harsh things said about the dangers of prescribing nurses, the reader might well have feared that thousands of inadequately-trained nurses were prescribing powerful drugs they knew little about. And industry strategists and analysts might reasonably have stopped for a moment to wonder whether 2007 would be the year pharma had to switch the focus of its marketing away from doctors and on to nurses. In truth, there is a revolution going on Click here to read more

I’m available for freelance work at competitive rates. If you need a top-class medical journalist contact me by email at gmatkin@gmail.com.

Recent features on pharmaceutical marketing:

•UK clinical trials: on the mend?, Pharmafocus feature on the renaissance of clinical research in the UK
•The NHS and pharma: Let’s work together, Pharmafocus feature on ways in which joint working can benefit both pharma and NHS organisations
•Med Ed comes of age, Pharmafocus feature on medical education

Need a top class medical journalist? Contact me by email at gmatkin@gmail.com.