December 14, 2007 at 9:07 am · Filed under Clinical and tagged: freelance, Gavin Atkin, medical journalist, medical writer
PPIs bad for bones?
Osteoporosis patients who take a proton pump inhibitor (PPI) may be putting themselves at increased risk of fracture, a study has shown. Co-prescribing a PPI for a post-menopausal osteoporosis sufferer who is taking a bisphosphonate increases his or her risk of hip fracture by 21 per cent compared to bisphosphonate monotherapy. Click here to read more
Depressed women at much greater risk of low bone mass
Depression is a significant risk factor for low bone mass in pre-menopausal women, and may be as important as smoking and reduced calcium intake, a study published by the Archives of Internal Medicine has suggested. Click here to read more
Go ahead for Eisai appeal
The Court of Appeal has granted permission for Eisai to appeal against a High Court ruling on Nice’s decision not to recommend anti-dementia medicines including the company’s drug donepezil (Aricept) in newly diagnosed Alzheimer’s disease. Click here for more
Need a top-class medical journalist? Email me now at gmatkin@gmail.com.
December 3, 2007 at 8:16 am · Filed under Pharmaceutical marketing and tagged: freelance, Gavin Atkin, medical journalist, medical writer
Pharmafocus has just published a feature I wrote on the changes currently taking place in prescribing in the UK. While they are certainly revolutionary, I found they were unlikely to make a huge difference to most pharma marketers for some time to come:
Reading some newspapers a few weeks ago, you might reasonably have imagined a war was going on. The GP newspaper Pulse revealed that nurse prescribing had nearly doubled during its first year, and the newspapers were full of doctors on the warpath. After reading the many harsh things said about the dangers of prescribing nurses, the reader might well have feared that thousands of inadequately-trained nurses were prescribing powerful drugs they knew little about. And industry strategists and analysts might reasonably have stopped for a moment to wonder whether 2007 would be the year pharma had to switch the focus of its marketing away from doctors and on to nurses. In truth, there is a revolution going on Click here to read more
I’m available for freelance work at competitive rates. If you need a top-class medical journalist contact me by email at gmatkin@gmail.com.
